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CAROL CHASE BAUM
As owner / founder of The Chase Group Ltd., Carol's background includes more than 30 years of strategic business and information technology consulting, encompassing a wide range of industries.
Her current focus includes design and implementation of marketing technology systems for digital asset management (DAM), creative procurement and agency governance, and marketing content management (MCM). Her consulting work has included client engagements within Consumer Packaged Goods, Pharmaceutical, Telecommunications/Media, Oil & Gas, Energy, and Financial/Insurance industries.
Carol provides pragmatic support to her clients in the creation and implementation of organizational change management programs, with actionable roadmaps for sustained success. She has additional competency in process design that has measured improvement in client quality, performance and productivity.
KRISTY ALEXANDER
Kristy specialzes in analyzing, implementation and management of marketing technology solutions. She's shepherded multiple projects from situation analysis and system setup through user training and ongoing support.
With a background in photography, physical and digital archiving, marketing technology and advertising/publication production, she understands high-level process as well as detail, and isn't afraid to dig down into the minutiae of a project to ensure that all of the pieces are in place for ultimate success.
In working directly with clients, Kristy develops relationships with both the staff and senior management in the organization that allow her to provide personalized support while also identifying further opprotuntities to leverage technology and bring additional value and productivity.