SOLUTIONS
TRACKING MARKEKTING TECHNOLOGY COST SAVINGS THROUGH CONTENT USE IS CRITICAL TO GENERATING STRONG BOTTOM LINE RESULTS
STRATEGY
Save time, save money.
Top performing marketers have content that is current, well defined, and available to all users - both internal and external - in a centralized and easily accessible environment.
PLANNING
Stick to a well-architected plan.
Top performing marketers are 7x more likely to roll out content review, approval, and storage systems in phases. End users play a collaborative role in defining needs and expecations before development even starts.
RESULTS
Invest in marketing asset management.
Gleanster projects that the budget for content management is increasing by an average of 15 - 20% year over year from 2013 to 2014. The investment pays for itself, and yields significant returns.